How to promote a food truck: menu, locations and everything online

A food truck moves around and changes its menu often — which is exactly why a simple, free online page fits it so well. Here's everything you can do with one today, without forgetting anything: your menu, your locations, and a lot of other ideas.

1. Your daily menu, always up to date

Add your dishes as photos or text, with prices and your specialty. Sold out of the day's special? Remove it in two minutes from your phone — the next customer won't even see it. No reprinting, ever.

2. This week's locations

A food truck's biggest question for customers is "where are you today?". Put your current spot in your address (it becomes a one-tap Google Maps directions link), and write your weekly schedule in your description — "Mon: town hall square, Tue: Saint-Cyr market, Wed: business park". You can even add a photo of your weekly schedule to make it visual. Update it whenever your route changes.

3. A QR code on your truck

Print your QR code and stick it on the side of the truck, on your cups, on flyers. It never changes, but always opens your up-to-date page — menu and today's location included. Customers scan with their camera, no app needed. More in our QR code menu guide and our free QR code guide.

4. Get found on Google

Your page is indexed by Google, so people searching "food truck [your town]" or "burgers near me" can find you. Combine it with a Google Business Profile (a food truck can declare a service area) — see appearing on Google without a website.

5. Easy contact and orders

Your phone number becomes a one-tap call button (handy for pre-orders). Put your Instagram, Facebook or a booking tool link in the website field. And use your description to offer private events and catering — "contact us for a quote for weddings and company events".

6. All the other ideas

• Opening days and hours — when and where you're out each week.
• Your specialty — "homemade burgers", "Thai street food", "wood-fired pizza".
• Photos of your signature dishes and of the truck itself.
• Allergens and diets (vegetarian, vegan, gluten-free) in your description.
• Payment methods — card, cash, meal vouchers.
• Social links in the website field, or paste your page link in your Instagram bio.
• A page readable in several languages — useful at festivals and tourist spots.
• Private bookings — weddings, company lunches, festivals: invite quote requests.

In short

One free page gives a food truck its menu, its locations, a QR code for the truck, a presence on Google and a single link to share everywhere — all editable in minutes, as often as your route and your dishes change.